1 & 2 November 2023
Empowering the Future of Agribusiness: A Look Back at the ICL Masterclass
We are proud to highlight a significant milestone in our ongoing commitment to driving innovation and sustainability in agribusiness. TROPOS Branding Co (a member of the DKG Group), operating closely as the official Branding Office of ICL Growing Solutions Greece, successfully co-organized and spearheaded key strategic presentations at the exclusive MASTERCLASS hosted by ICL.
Under the pivotal theme “Creating Impact for a Sustainable Future,” the two-day event took place at the building of the Federation of Industries of Greece in Thessaloniki. The masterclass brought together leading market forces, including top executives and participants from Agrimore, Biosolids, ELTON Group, Nitrofarm, Agrohells and Premier Shukuroglou (Cyprus).
The event kicked off with inspiring welcome addresses from Yotam Vardi (Business Lead, SE Med ICL GS) and Spyros Paleochorinos (Sales Lead, ICL GS Greece).
As the strategic branding partner, our team at TROPOS Branding Co delivered high-impact sessions focusing on adapting business models to modern realities:
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Dimitrios Gartzonikas (Project Director, TROPOS Branding) presented “CORPORATE TV in a Hybrid World,” exploring innovative communication mediums.
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Christos D. Katsanos (Brand Strategist, TROPOS Branding) delivered an insightful session on “Modern Sales in the Hybrid World,” reshaping client engagement and value delivery in agribusiness.
The comprehensive masterclass also featured crucial scientific and market presentations from global ICL experts:
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Royie Mashiah (Specialty Fertilizers Marketing & Portfolio Director ICL GS) on “Specialty fertilizers tailored to different kinds of soils & applications”.
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Georg Lemperg (Global Food Market Relations Manager ICL GS) on “Bridging the organic and inorganic world together”.
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Francisco J. Morell (Agronomy Lead ICL GS Europe) on “Beyond fertilizers”.
At DKG Group and TROPOS Branding Co, we continue to bridge strategy, branding, and modern sales execution to help our partners navigate a rapidly changing global market.
Thank you to the team at ICL Growing Solutions Greece for the trust and flawless collaboration, and to all the participants who joined us in shaping a more sustainable tomorrow!
