GLOBAL PARTNERSHIPS IN BRANDING SECTOR
COMPO EXPERT Hellas & COMPO EXPERT Spain
COMPO EXPERT Hellas & COMPO EXPERT Spain area subsidiaries of the COMPO EXPERT Group, established in 1956 and having its headquarters in Munster, Germany.
Under COMPO EXPERT Hellas supervision are the markets of the Balkan Peninsula and those of the Middle East. It has a factory in Patra and deploys an extensive network of specialized agronomists to cover all geographical areas and types of crops. The specialized and innovative products that markets, meet the needs of a wide range of broad acre crops, vegetables, fruits and vines, nursery & ornamentals, turf & public green, landscaping and forestry. The high quality and technology of the products combined with high-level expertise of COMPO EXPERT Hellas personnel, guarantee success.
2015 – Present COMPO EXPERT Hellas SA: Establishment and operation of Branding Office in cooperation with Tropos Branding Co in the field of e-Branding, through the e-Compo 360 project. “Synergies are a one-way street in modern-day business. The philosophy of branding has long been distinct from those of marketing, advertising and product promotion. It is quite some time since we progressed from story-telling to story-doing; and this has encompassed the creation of Tribes. This is precisely our common point with the scientists of COMPO EXPERT Hellas and the entire network of associates, clients and users of our products”, stated Mr. Christos Katsanos, Brand Strategist for Tropos Βranding. “Branding is an art as well as a science. The tools we use are constantly evolving. Branding Office is also such a modern tool. So far, few companies have realized its value, and fewer still have invested in it. One of those few is COMPO EXPERT Hellas. We are happy for this development”, concluded Mr. Dimitris Gartzonikas, Project Manager for Tropos Branding.
2018 – Present COMPO EXPERT Spain – KeysMyCrops Int’l Project –
During the Symposium in Plant Nutrition organized by COMPO EXPERT Spain in Beja, Portugal (26 & 27 February 2018) a new project had its kickoff meeting with participants from Spain, France, Italy and Greece.The name of the project is “KeysMyCrops” and is in accordance to the shift of our organization from a “product line centric” organization to a more “crop centric” organization as decided during the Strategy Summit in July 2017 under the guidance of Mr. Thomas H. Ahrens, CEO of COMPO EXPERT GROUP. Mr. Panos (Panayiotis) Chamakiotis (RD EMEA) based on this decision, initiated and sponsored a working group to develop this new strategy in his territory with a mix of participants such as COMPO EXPERT employees and independent Crop Specialists from the above mentioned countries/markets.The project will be supported by TROPOS Branding Co, a firm specialized in Branding. The owners of the company Mr. Dimitris Gartzonikas (Project Manager, Branding cinematography & Social Platforms) and Christos D. Katsanos (Brand Strategist) will participate in this team as well. Ms. Souzan Nouayhid (Executive Assistant, Spain) will be the coordinator of the activities of the project.