We are honored to provide a summary of the presentation delivered by Mr. Christos D. Katsanos and Mr. Dimitris Gartzonikas at the esteemed TUVNORD Food & Agri Marketing and Sales Summit, held in Athens, Greece, on May 23, 2024. It was a privilege to engage with distinguished TUV NORD executives and industry leaders from around the globe, exploring transformative strategies poised to shape the future of marketing and sales. During their presentation, Mr. Katsanos and Mr. Gartzonikas, co-founders of the innovative branding firm TROPOS Branding, elucidated the core pillars defining the next era of marketing and sales:
- Connectivity: The necessity of forging seamless, strategic connections in an increasingly interconnected world.
- Blockchain: The role of blockchain in enhancing transparency, security, and customer trust.
- E-Sales: Innovations in digital sales strategies that are revolutionizing growth and operational efficiency.
- Tribes: The importance of cultivating and nurturing brand communities to foster deep loyalty and advocacy.
Additionally, they explored the evolving role of social media, offering valuable insights into how it can be leveraged effectively to maximize engagement and impact. Drawing from the profound insights of Dimitris Gartzonikas’ book From Like to Buy and the Corporate TV, they illustrated how likability and genuine interaction are crucial in shaping consumer preferences. A central theme of the discourse was the strategic investment in Corporate TV®. As we approach 2030, it is imperative for organizations to recognize Corporate TV® as an indispensable asset for compelling brand storytelling, engaging customer experiences, and driving substantial business growth. 
We extend our deepest gratitude to Ms Vasiliki Kazazi Managing Director, Mr. Thomas Arapogiannis Vice President Food & Agriculture and Ms. Kondylia Kontogianni Corporate Communication & Training Manager at TÜV HELLAS (TÜV NORD), as well as to all participants, for their valuable contributions and engagement. We eagerly anticipate how these insights will influence the future trajectory of our industry.
#TUVNORD #Marketing #Sales #CorporateTV #Blockchain #ESales #SocialMedia #Innovation #FutureTrends
